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The Economist: Marketing: A Guide to the Fundamentals Patrick Forsyth Main edition
The Economist: Marketing: A Guide to the Fundamentals
Patrick Forsyth
Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.
240 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 6, 2009 |
| ISBN13 | 9781846681936 |
| Publishers | Profile Books Ltd |
| Pages | 240 |
| Dimensions | 136 × 215 × 19 mm · 312 g |
| Language | English |
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