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Tourism’s New Markets: Drivers, details and directions - Advances in Tourism Marketing Philip Pearce
Tourism’s New Markets: Drivers, details and directions - Advances in Tourism Marketing
Philip Pearce
With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism.
256 pages, 40 Figures
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 30, 2020 |
| ISBN13 | 9781911635635 |
| Publishers | Goodfellow Publishers Limited |
| Pages | 256 |
| Dimensions | 234 × 155 × 25 mm · 536 g |
| Editor | Correia, Antonia (Universidade do Algarve, Portugal) |
| Editor | Pearce, Professor Philip (Foundation Professor of Tourism, Distinguished Professor, College of Business, Law & Governance,, James Cook University, Australia) |
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