Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age - Iva Petkova - Books - Springer Nature Switzerland AG - 9783030080792 - February 2, 2019
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Iva Petkova
Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age Softcover Reprint of the Original 1st 2018 edition

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Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors” seek to cultivate legitimacy and win influence.

188 pages, 1 Tables, color; 1 Illustrations, color; 12 Illustrations, black and white; XVII, 188 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 2, 2019
ISBN13 9783030080792
Publishers Springer Nature Switzerland AG
Pages 188
Dimensions 150 × 220 × 10 mm   ·   254 g
Language German  

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