Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry - Ranga Chimhundu - Books - Springer Nature Switzerland AG - 9783030093358 - December 25, 2018
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Ranga Chimhundu
Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry Softcover Reprint of the Original 1st 2018 edition

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With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.

293 pages, 3 Illustrations, black and white; XVI, 293 p. 3 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 25, 2018
ISBN13 9783030093358
Publishers Springer Nature Switzerland AG
Pages 293
Dimensions 150 × 220 × 10 mm   ·   371 g
Language German  

Mere med samme udgiver

See all of Ranga Chimhundu ( e.g. Paperback Book and Hardcover Book )