Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry - Ranga Chimhundu - Books - Springer International Publishing AG - 9783319758312 - May 24, 2018
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Ranga Chimhundu
Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry 2018 edition

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With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.

293 pages, 3 Illustrations, black and white; XVI, 293 p. 3 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 24, 2018
ISBN13 9783319758312
Publishers Springer International Publishing AG
Pages 293
Dimensions 150 × 220 × 20 mm   ·   521 g
Language German  

Mere med samme udgiver

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