Financial Dimensions of Marketing Decisions - Palgrave Studies in Marketing, Organizations and Society - David W. Stewart - Books - Springer Nature Switzerland AG - 9783030155643 - June 13, 2019
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David W. Stewart
Financial Dimensions of Marketing Decisions - Palgrave Studies in Marketing, Organizations and Society 2019 edition

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This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.

247 pages, 31 Illustrations, black and white; XVI, 247 p. 31 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 13, 2019
ISBN13 9783030155643
Publishers Springer Nature Switzerland AG
Pages 247
Dimensions 150 × 220 × 20 mm   ·   473 g
Language German  

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