Financial Dimensions of Marketing Decisions - Palgrave Studies in Marketing, Organizations and Society - David W. Stewart - Books - Springer Nature Switzerland AG - 9783030155674 - August 14, 2020
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David W. Stewart
Financial Dimensions of Marketing Decisions - Palgrave Studies in Marketing, Organizations and Society 2019 edition

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This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.

247 pages, 31 Illustrations, black and white; XVI, 247 p. 31 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 14, 2020
ISBN13 9783030155674
Publishers Springer Nature Switzerland AG
Pages 247
Dimensions 150 × 220 × 10 mm   ·   349 g
Language German  

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