Brands and Cultural Analysis - Arthur Asa Berger - Books - Springer Nature Switzerland AG - 9783030247089 - November 6, 2019
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Arthur Asa Berger
Brands and Cultural Analysis 2019 edition

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Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

166 pages, 16 Illustrations, color; 11 Illustrations, black and white; XXIII, 166 p. 27 illus., 16 i

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 6, 2019
ISBN13 9783030247089
Publishers Springer Nature Switzerland AG
Pages 177
Dimensions 150 × 220 × 20 mm   ·   484 g
Language German  

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