Cultural Perspectives on Millennials - Arthur Asa Berger - Books - Springer International Publishing AG - 9783319696843 - November 20, 2017
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Arthur Asa Berger
Cultural Perspectives on Millennials 1st ed. 2018 edition

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Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things.

137 pages, 15 Illustrations, color; 12 Illustrations, black and white; XVII, 137 p. 27 illus., 15 il

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 20, 2017
ISBN13 9783319696843
Publishers Springer International Publishing AG
Pages 137
Dimensions 150 × 220 × 20 mm   ·   403 g
Language German  

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