Data-Driven Personas - Synthesis Lectures on Human-Centered Informatics - Bernard J. Jansen - Books - Springer International Publishing AG - 9783031011030 - February 5, 2021
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Bernard J. Jansen
Data-Driven Personas - Synthesis Lectures on Human-Centered Informatics

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Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations.

317 pages, XXVIII, 317 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 5, 2021
ISBN13 9783031011030
Publishers Springer International Publishing AG
Pages 317
Dimensions 190 × 235 × 23 mm   ·   654 g
Language English  

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