Bernard J. Jansen
Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services Bernard J. Jansen 2024 edition

Name: Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services
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Author: Bernard J. Jansen

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2024 edition

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Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services

Bernard J. Jansen

2024 edition

The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.

Media	Books Paperback Book (Book with soft cover and glued back)
Released	September 24, 2024
ISBN13	9783031419355
Publishers	Springer International Publishing AG
Pages	152
Dimensions	150 × 220 × 10 mm · 300 g
Language	German