An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively - Springer Business Cases - Philip Kotler - Books - Springer International Publishing AG - 9783031490040 - February 8, 2024
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Philip Kotler
An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively - Springer Business Cases 1st ed. 2024 edition

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The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.

181 pages, 35 Illustrations, color; 1 Illustrations, black and white; XX, 181 p. 36 illus., 35 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 8, 2024
ISBN13 9783031490040
Publishers Springer International Publishing AG
Pages 181
Dimensions 242 × 160 × 18 mm   ·   462 g
Language German  

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