Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach - Humanism in Business Series - Philip Kotler - Books - Springer International Publishing AG - 9783031671548 - October 26, 2024
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Philip Kotler
Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach - Humanism in Business Series 2024 edition

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This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 26, 2024
ISBN13 9783031671548
Publishers Springer International Publishing AG
Pages 341
Dimensions 154 × 219 × 27 mm   ·   576 g
Language German  
Editor Ancarani, Fabio
Editor Kotler, Philip
Editor Pfoertsch, Waldemar
Editor Ureta, Ivan

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