From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing - Palgrave Studies in Marketing, Organizations and Society - Ross D. Petty - Books - Springer International Publishing AG - 9783031767777 - January 14, 2025
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Ross D. Petty
From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing - Palgrave Studies in Marketing, Organizations and Society 2025 edition

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This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 14, 2025
ISBN13 9783031767777
Publishers Springer International Publishing AG
Pages 174
Dimensions 155 × 219 × 16 mm   ·   352 g
Language German  

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