About Commerce: Understanding the Interface of Deal-Making and Relationship Building - Jean-Claude Usunier - Books - Springer International Publishing AG - 9783031866722 - April 30, 2025
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Jean-Claude Usunier
About Commerce: Understanding the Interface of Deal-Making and Relationship Building

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This book defines commerce by its traditional meaning, as the activity of transaction and exchange, and explores the corresponding interaction of human behaviour and economic interests.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 30, 2025
ISBN13 9783031866722
Publishers Springer International Publishing AG
Pages 314
Dimensions 150 × 220 × 20 mm   ·   541 g
Language German  

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