Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand - Classroom Companion: Business - Walter Wymer - Books - Springer International Publishing AG - 9783031903854 - June 1, 2026
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Walter Wymer
Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand - Classroom Companion: Business

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font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ligatures: none;">With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 1, 2026
ISBN13 9783031903854
Publishers Springer International Publishing AG
Pages 263
Dimensions 150 × 220 × 10 mm   ·   423 g
Language German  

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