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Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand - Classroom Companion: Business Walter Wymer
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Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand - Classroom Companion: Business
Walter Wymer
font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ligatures: none;">With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 31, 2025 |
| ISBN13 | 9783031903823 |
| Publishers | Springer International Publishing AG |
| Pages | 263 |
| Dimensions | 161 × 244 × 21 mm · 534 g |
| Language | German |
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