Aiming Big with Small Cars: Emergence of a Lead Market in India - India Studies in Business and Economics - Rajnish Tiwari - Books - Springer International Publishing AG - 9783319020655 - November 12, 2013
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Rajnish Tiwari
Aiming Big with Small Cars: Emergence of a Lead Market in India - India Studies in Business and Economics 2014 edition

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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.

256 pages, 78 black & white illustrations, 40 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 12, 2013
ISBN13 9783319020655
Publishers Springer International Publishing AG
Pages 229
Dimensions 165 × 244 × 21 mm   ·   514 g
Language English  

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