Aiming Big with Small Cars: Emergence of a Lead Market in India - India Studies in Business and Economics - Rajnish Tiwari - Books - Springer International Publishing AG - 9783319345222 - August 23, 2016
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Rajnish Tiwari
Aiming Big with Small Cars: Emergence of a Lead Market in India - India Studies in Business and Economics Softcover reprint of the original 1st ed. 2014 edition

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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.

256 pages, 78 black & white illustrations, 40 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2016
ISBN13 9783319345222
Publishers Springer International Publishing AG
Pages 229
Dimensions 155 × 235 × 14 mm   ·   367 g
Language German  

Mere med samme udgiver

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