Uniform Across-the-Board Promotions - Contributions to Management Science - Marc-Oliver Jauch - Books - Springer International Publishing AG - 9783319071145 - June 16, 2014
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Marc-Oliver Jauch
Uniform Across-the-Board Promotions - Contributions to Management Science 2014 edition

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Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

102 pages, 9 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 16, 2014
ISBN13 9783319071145
Publishers Springer International Publishing AG
Pages 102
Dimensions 155 × 235 × 8 mm   ·   349 g
Language English  

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