Uniform Across-the-Board Promotions - Contributions to Management Science - Marc-Oliver Jauch - Books - Springer International Publishing AG - 9783319383101 - September 17, 2016
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Marc-Oliver Jauch
Uniform Across-the-Board Promotions - Contributions to Management Science Softcover reprint of the original 1st ed. 2014 edition

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Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

119 pages, 9 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 17, 2016
ISBN13 9783319383101
Publishers Springer International Publishing AG
Pages 102
Dimensions 155 × 235 × 7 mm   ·   181 g

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