Internet-Based Customer Value Management: Developing Customer Relationships Online - Management for Professionals - Tymoteusz Doligalski - Books - Springer International Publishing AG - 9783319098548 - October 31, 2014
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Tymoteusz Doligalski
Internet-Based Customer Value Management: Developing Customer Relationships Online - Management for Professionals 2015 edition

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Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.

161 pages, 7 black & white illustrations, 2 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2014
ISBN13 9783319098548
Publishers Springer International Publishing AG
Pages 152
Dimensions 163 × 242 × 13 mm   ·   390 g
Language English  

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