Internet-Based Customer Value Management: Developing Customer Relationships Online - Management for Professionals - Tymoteusz Doligalski - Books - Springer International Publishing AG - 9783319357638 - September 10, 2016
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Tymoteusz Doligalski
Internet-Based Customer Value Management: Developing Customer Relationships Online - Management for Professionals Softcover reprint of the original 1st ed. 2015 edition

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Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships.

161 pages, 7 black & white illustrations, 2 colour illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 10, 2016
ISBN13 9783319357638
Publishers Springer International Publishing AG
Pages 152
Dimensions 155 × 235 × 9 mm   ·   240 g
Language German  

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