Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels - Progress in IS - Manuel Trenz - Books - Springer International Publishing AG - 9783319161143 - April 1, 2015
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Manuel Trenz
Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels - Progress in IS 2015 edition

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This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment.

153 pages, 30 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 1, 2015
ISBN13 9783319161143
Publishers Springer International Publishing AG
Pages 153
Dimensions 155 × 235 × 11 mm   ·   417 g
Language French  

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