Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels - Progress in IS - Manuel Trenz - Books - Springer International Publishing AG - 9783319386584 - October 9, 2016
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Manuel Trenz
Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels - Progress in IS Softcover reprint of the original 1st ed. 2015 edition

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This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment.

168 pages, 30 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 9, 2016
ISBN13 9783319386584
Publishers Springer International Publishing AG
Pages 153
Dimensions 155 × 235 × 9 mm   ·   249 g
Language German  

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