Proceedings of the 1997 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319173191 - July 8, 2015
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Proceedings of the 1997 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015 edition

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This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice.

655 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 8, 2015
ISBN13 9783319173191
Publishers Springer International Publishing AG
Pages 655
Dimensions 150 × 220 × 20 mm   ·   1.01 kg   (Weight (estimated))
Language English  
Editor Manrai, Ajay K.
Editor Sidin, Samsinar MD

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