Proceedings of the 1997 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319369440 - October 29, 2016
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Proceedings of the 1997 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2015 edition

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This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice.

685 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2016
ISBN13 9783319369440
Publishers Springer International Publishing AG
Pages 655
Dimensions 210 × 279 × 35 mm   ·   1.52 kg
Language English  
Editor Manrai, Ajay K.
Editor Sidin, Samsinar MD

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