Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319173825 - June 9, 2015
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Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015 edition

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This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior.

538 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 9, 2015
ISBN13 9783319173825
Publishers Springer International Publishing AG
Pages 538
Dimensions 150 × 220 × 20 mm   ·   837 g   (Weight (estimated))
Language English  
Editor Chebat, Jean-Charles
Editor Oumlil, A. Ben

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