Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319186955 - June 10, 2015
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Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2016 edition

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This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

144 pages, 6 black & white illustrations, 4 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 10, 2015
ISBN13 9783319186955
Publishers Springer International Publishing AG
Pages 145
Dimensions 150 × 220 × 20 mm   ·   325 g   (Weight (estimated))
Language English  
Editor Sharma, Dheeraj

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