Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319386942 - October 17, 2016
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Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2016 edition

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This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

159 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 17, 2016
ISBN13 9783319386942
Publishers Springer International Publishing AG
Pages 145
Dimensions 210 × 279 × 9 mm   ·   376 g
Language English  
Editor Sharma, Dheeraj

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