Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals - Niklas Schaffmeister - Books - Springer International Publishing AG - 9783319194813 - October 19, 2015
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Niklas Schaffmeister
Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals 1st ed. 2015 edition

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This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

405 pages, 132 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 19, 2015
ISBN13 9783319194813
Publishers Springer International Publishing AG
Pages 405
Dimensions 243 × 167 × 27 mm   ·   772 g
Language French  

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