Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals - Niklas Schaffmeister - Books - Springer International Publishing AG - 9783319367699 - August 23, 2016
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Niklas Schaffmeister
Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals Softcover reprint of the original 1st ed. 2015 edition

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This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

405 pages, XX, 405 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2016
ISBN13 9783319367699
Publishers Springer International Publishing AG
Pages 405
Dimensions 150 × 220 × 10 mm   ·   594 g
Language German  

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