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Social Media Management: Technologies and Strategies for Creating Business Value - Springer Texts in Business and Economics Amy Van Looy 1st ed. 2016 edition
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Social Media Management: Technologies and Strategies for Creating Business Value - Springer Texts in Business and Economics
Amy Van Looy
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
250 pages, 69 black & white illustrations, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 24, 2015 |
| ISBN13 | 9783319219899 |
| Publishers | Springer International Publishing AG |
| Pages | 250 |
| Dimensions | 161 × 243 × 22 mm · 580 g |
| Language | German |
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