Social Media Management: Technologies and Strategies for Creating Business Value - Springer Texts in Business and Economics - Amy Van Looy - Books - Springer International Publishing AG - 9783319373058 - August 23, 2016
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Amy Van Looy
Social Media Management: Technologies and Strategies for Creating Business Value - Springer Texts in Business and Economics Softcover Reprint of the Original 1st 2016 edition

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This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.

250 pages, XIX, 250 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2016
ISBN13 9783319373058
Publishers Springer International Publishing AG
Pages 250
Dimensions 156 × 234 × 6 mm   ·   261 g
Language German  

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