Online Brand Communities: Using the Social Web for Branding and Marketing - Progress in IS - Francisco J. Martinez-Lopez - Books - Springer International Publishing AG - 9783319248240 - December 18, 2015
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Francisco J. Martinez-Lopez
Online Brand Communities: Using the Social Web for Branding and Marketing - Progress in IS 1st ed. 2016 edition

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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

253 pages, 5 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 18, 2015
ISBN13 9783319248240
Publishers Springer International Publishing AG
Pages 253
Dimensions 155 × 235 × 21 mm   ·   544 g
Language French  

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