Online Brand Communities: Using the Social Web for Branding and Marketing - Progress in IS - Francisco J. Martinez-Lopez - Books - Springer International Publishing AG - 9783319796840 - March 27, 2019
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Francisco J. Martinez-Lopez
Online Brand Communities: Using the Social Web for Branding and Marketing - Progress in IS Softcover reprint of the original 1st ed. 2016 edition

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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

253 pages, 5 Illustrations, color; VIII, 253 p. 5 illus. in color.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 27, 2019
ISBN13 9783319796840
Publishers Springer International Publishing AG
Pages 253
Dimensions 150 × 220 × 10 mm   ·   371 g
Language German  

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