Market Entry in China: Case Studies on Strategy, Marketing, and Branding - Management for Professionals - - Books - Springer International Publishing AG - 9783319291383 - May 24, 2016
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Market Entry in China: Case Studies on Strategy, Marketing, and Branding - Management for Professionals 1st ed. 2016 edition

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This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

231 pages, 21 black & white illustrations, 16 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 24, 2016
ISBN13 9783319291383
Publishers Springer International Publishing AG
Pages 231
Dimensions 243 × 168 × 19 mm   ·   512 g
Language German  
Editor Prange, Christiane

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