Market Entry in China: Case Studies on Strategy, Marketing, and Branding - Management for Professionals - - Books - Springer International Publishing AG - 9783319804996 - June 20, 2018
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Market Entry in China: Case Studies on Strategy, Marketing, and Branding - Management for Professionals Softcover reprint of the original 1st ed. 2016 edition

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This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

231 pages, 16 Illustrations, color; 21 Illustrations, black and white; VI, 231 p. 37 illus., 16 illu

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 20, 2018
ISBN13 9783319804996
Publishers Springer International Publishing AG
Pages 231
Dimensions 150 × 220 × 10 mm   ·   371 g
Language German  
Editor Prange, Christiane

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