The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices - Management for Professionals - Claudio A. Saavedra - Books - Springer International Publishing AG - 9783319306094 - May 10, 2016
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Claudio A. Saavedra
The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices - Management for Professionals 1st ed. 2016 edition

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This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.

448 pages, 150 black & white illustrations, 40 colour illustrations, 221 colour tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 10, 2016
ISBN13 9783319306094
Publishers Springer International Publishing AG
Pages 423
Dimensions 242 × 163 × 30 mm   ·   816 g
Language French  

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