The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices - Management for Professionals - Claudio A. Saavedra - Books - Springer International Publishing AG - 9783319808499 - May 27, 2018
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Claudio A. Saavedra
The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices - Management for Professionals Softcover reprint of the original 1st ed. 2016 edition

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This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.

423 pages, 221 Tables, color; 40 Illustrations, color; 150 Illustrations, black and white; XXV, 423

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2018
ISBN13 9783319808499
Publishers Springer International Publishing AG
Pages 423
Dimensions 150 × 220 × 10 mm   ·   625 g
Language German  

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