Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319386973 - October 29, 2016
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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2015 edition

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This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century.

537 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2016
ISBN13 9783319386973
Publishers Springer International Publishing AG
Pages 505
Dimensions 210 × 279 × 28 mm   ·   1.20 kg
Language English  
Editor Manrai, Ajay K.
Editor Meadow, H. Lee

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