Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment - Management for Professionals - Cedomir Nestorovic - Books - Springer International Publishing AG - 9783319813615 - May 30, 2018
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Cedomir Nestorovic
Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment - Management for Professionals Softcover reprint of the original 1st ed. 2016 edition

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Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.

247 pages, 5 Illustrations, color; XXIV, 247 p. 5 illus. in color.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 30, 2018
ISBN13 9783319813615
Publishers Springer International Publishing AG
Pages 247
Dimensions 150 × 220 × 10 mm   ·   385 g
Language German  

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