Collaborative Customer Relationship Management: Taking CRM to the Next Level - Alexander H Kracklauer - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540002277 - August 8, 2003
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Alexander H Kracklauer
Collaborative Customer Relationship Management: Taking CRM to the Next Level 2004 edition

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Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM.

276 pages, 7 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 8, 2003
ISBN13 9783540002277
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 276
Dimensions 163 × 241 × 22 mm   ·   553 g
Language French  
Editor Kracklauer, Alexander H.
Editor Mills, D. Quinn
Editor Seifert, Dirk

See all of Alexander H Kracklauer ( e.g. Hardcover Book and Paperback Book )