Collaborative Customer Relationship Management: Taking CRM to the Next Level - Alexander H Kracklauer - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642055294 - November 30, 2010
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Collaborative Customer Relationship Management: Taking CRM to the Next Level Softcover reprint of hardcover 1st ed. 2004 edition

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Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM.


286 pages, 581 black & white illustrations, 7 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2010
ISBN13 9783642055294
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 276
Dimensions 155 × 235 × 15 mm   ·   408 g
Language German  
Editor Kracklauer, Alexander H.
Editor Mills, D. Quinn
Editor Seifert, Dirk