Marketing 2.0: Strategies for Closer Customer Relationships - Gerald Corbae - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540002857 - July 21, 2003
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Gerald Corbae
Marketing 2.0: Strategies for Closer Customer Relationships 2003 edition

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This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing.

154 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 21, 2003
ISBN13 9783540002857
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 154
Dimensions 156 × 234 × 11 mm   ·   412 g
Language English   German  

See all of Gerald Corbae ( e.g. Paperback Book and Hardcover Book )