Marketing 2.0: Strategies for Closer Customer Relationships - Gerald Corbae - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642055515 - December 15, 2010
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Gerald Corbae
Marketing 2.0: Strategies for Closer Customer Relationships Softcover reprint of the original 1st ed. 2003 edition

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The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing.

160 pages, 1 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 15, 2010
ISBN13 9783642055515
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 154
Dimensions 155 × 235 × 8 mm   ·   454 g
Language German  

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