International Direct Marketing: Principles, Best Practices, Marketing Facts - Manfred Krafft - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540396314 - October 1, 2007
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Manfred Krafft
International Direct Marketing: Principles, Best Practices, Marketing Facts 2007 edition

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This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries.

352 pages, 71 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 2007
ISBN13 9783540396314
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 326
Dimensions 246 × 164 × 24 mm   ·   716 g
Language French  
Editor Hesse, Jurgen
Editor Hofling, Jurgen
Editor Krafft, Manfred
Editor Peters, Kay
Editor Rinas, Diane

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