International Direct Marketing: Principles, Best Practices, Marketing Facts - Manfred Krafft - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642072581 - October 14, 2010
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Manfred Krafft
International Direct Marketing: Principles, Best Practices, Marketing Facts 1st ed. Softcover of orig. ed. 2007 edition

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This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries.

326 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 14, 2010
ISBN13 9783642072581
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 326
Dimensions 155 × 235 × 18 mm   ·   539 g
Language German  
Editor Hesse, Jurgen
Editor Hofling, Jurgen
Editor Krafft, Manfred
Editor Peters, Kay
Editor Rinas, Diane

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