Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention - Thorsten Hennig-thurau - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540669425 - January 24, 2000
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Thorsten Hennig-thurau
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention 2000 edition

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"This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing.

476 pages, 97 black & white illustrations, 24 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 24, 2000
ISBN13 9783540669425
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 462
Dimensions 155 × 235 × 26 mm   ·   802 g
Language French  
Editor Hansen, Ursula
Editor Hennig-Thurau, Thorsten

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