Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention - Thorsten Hennig-thurau - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642086229 - December 1, 2010
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Thorsten Hennig-thurau
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention Softcover reprint of the original 1st ed. 2000 edition

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"This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing.

479 pages, 24 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 1, 2010
ISBN13 9783642086229
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 462
Dimensions 155 × 235 × 24 mm   ·   730 g
Language German  
Editor Hansen, Ursula
Editor Hennig-Thurau, Thorsten

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